Affiliate Marketing is still one of the most cost effective advertising mediums therefore any company should consider the set-up of such schemes as a long-term investment and part of the marketing strategy, just as your affiliate partners do and will.
In addition, for your program to be successful it will need to be managed effectively, this means communicating with your affiliates and partners, providing the tools they need to do the job, offering incentives to the affiliate and offers to the consumer via the affiliates, allowing them to push your products and company