Affiliate Marketing involves using a large number of acronyms and other terms. We provide a comprehensive guide as to what's being used.
Click on any of the below for a more comprehensive description
Advertiser - A merchant or someone who pays money.
AF - AffiliateFuture.co.uk (Network)
Affiliate - An individual person or company who displays the advertising
ASP - Affiliate Service Provider
Awin - Affiliate Window (Network)
CJ - Commission Junction (Network)
Conversion - how many clicks to every sale.
CPA - Cost Per action.
CPC - Cost per click.
CPL - Cost per lead.
Creative - The banners and artwork.
CSV - This is a type of spreadsheet.
EPC - Earnings per click. The amount a person has earnt/divided by the number of clicks.
ISP - Internet Service Provider
Merchant - Someone who pays for the advertising.
Network - The people who act as a third party and track everything.
Product Feed - This is where the merchant makes available the list of products or services. They usually do this in an CSV file or XML feed.
Publisher - An affiliate, an American term.
Screen Scrape - This where the data is taken from a website. For example a price comparison site will check your website and then pull the information it needs about each product such as the name, brand, description, price, image and the url
