Banner Design

• Sizes: It is compulsory to provide a 468x60 banner as well as a 120x60 logo banner for your programme. However affiliates will use different size banners in accordance to their sites design and as such it is important to provide a good range. The most popular sizes are as follows (in pixels):
  
  

  120 x 600	468 x 60	120 x 240
  125 x 125	120 x 60	88 x 31

  
  
• Formats: All banners to be used for your affiliate programme should be in gif format if animated or jpegs if static and more photographically based. If you have any flash or HTML creative's you wish to use we can manually distribute these.
  
• Bandwidth: To keep affiliate sites loading quickly we recommend that all banners are below a certain file size. Have a look at the format guidelines below for a rough guide to maximum file sizes:
  
  

  120 x 600 - max 20k	468 x 60 - max 15k	120 x 240 - max 15k
  125 x 125 - max 10k	120 x 60 - max 5k	88 x 31 - max 3k

  
  
• Call to Action: Research indicates that a clear prompt causes more response in enticing people to actually click through on banners, even if it just with a simple “click hereâ€�.
  
• Event Specific: Tailor banners to specific events which are applicable to your business. Examples would be special Christmas or fathers day banners.
  
• Product Specific: Do you have a consistent bestselling product? Advertise it directly with a banner highlighting that product alone which hyperlinks directly to that section of your site. This should help improve your click to sale conversion.
  
• What To Avoid: Affiliates will not run banners featuring URL's or phone numbers as they feel people may contact you directly rather than going through the banner, thus losing them a commission.