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First Steps as a Merchant
The first step is to decide if you are ready for affiliate marketing. Can you answer these questions:
-Does your website convert visitors to transactions? Affiliate Marketing is not a place to experiment as the most important part of the programme is how you convert sales.
-Do you have the budget for a programme? Successful affiliate programmes grow over time and you will need potentially unlimited budget to cover this. You cannot start and stop programmes.
-Can you spend time looking after the programme? You don't need to spend 24x7 on the programme but you'll need to make sure that you can look after enquiries and help affiliates out.
The second step is to decide on how your programme is going to run. Are you going to run the programme on one of the affiliate networks or are you going to run your programme independently. Picking the wrong channel or wrong network will seriously affect the performance of your programme.
You need to remember that any programme will only ever have 10-20 top affiliates and then another 1000 that can do sales. Choosing the wrong channel may loose you many of these affiliates and this will cause serious issues.
Your final step is to ensure your affiliate proposition is right for the affiliates. You can check this with our merchant checklist.
The first step is to decide if you are ready for affiliate marketing. Can you answer these questions:
-Does your website convert visitors to transactions? Affiliate Marketing is not a place to experiment as the most important part of the programme is how you convert sales.
-Do you have the budget for a programme? Successful affiliate programmes grow over time and you will need potentially unlimited budget to cover this. You cannot start and stop programmes.
-Can you spend time looking after the programme? You don't need to spend 24x7 on the programme but you'll need to make sure that you can look after enquiries and help affiliates out.
The second step is to decide on how your programme is going to run. Are you going to run the programme on one of the affiliate networks or are you going to run your programme independently. Picking the wrong channel will seriously affect the performance of your programme.
You need to remember that any programme will only ever have 10-20 top affiliates and then another 1000 that can do sales. Choosing the wrong channel may loose you many of these affiliates and this will cause serious issues.
Your final step is to ensure your affiliate proposition is right for the affiliates. You can check this with our merchant checklist.
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